ENTREPRENEURSHIP CAMPAIGN
FROM CAMPUS TO COMMERCE
We don't only want contestants to compete for a crown. We want them to build for their future.
Every MUSA contestant participates in a structured entrepreneurial development journey — discovering her strengths, identifying real problems, building a business, and pitching to the people who can help her grow.
THE ENTREPRENEURIAL JOURNEY
01
Discover
Discover strengths, passions and entrepreneurial potential.
02
Identify
Identify real problems and opportunities.
03
Innovate
Develop solutions to the problems you've identified.
04
Build
Create a business model and plan.
05
Brand
Develop the business and personal brand.
06
Validate
Test the idea with real customers.
07
Pitch
Pitch to entrepreneurs, leaders and potential investors.
08
Grow
Connect businesses with mentorship, incubation and funding.
BUSINESS DOESN'T HAVE TO BE BORING.
MUSA pairs entrepreneurship education with entertainment — business challenges, campus activations, fashion, cultural showcases, podcasts, digital series and live events.